What is Gamification?

Gamification is the process of applying game-like mechanics and design principles to non-game contexts, such as businesses, to engage and motivate users. By incorporating elements like points, badges, leaderboards, and challenges, Gamification creates a sense of competition and achievement that can encourage customers or employees to engage more deeply with a company's products or services.

Gamification also leverages psychological triggers like autonomy, mastery, and purpose to drive behaviour change and foster a sense of ownership over progress.

Ultimately, Gamification can be a powerful tool for businesses to increase customer loyalty, drive sales, and boost employee productivity and engagement.