People can be reluctant to share their data online, however, gamification is great at allowing the user to choose what information they want to share and how they want to share it. As we all know, consumers' behaviours change constantly, so being able to regularly enrich your data is vital.

Data enrichment is not something you perform once and forget about it. In fact, consumer patterns can regularly change over time. The same goes for the demographic data of your individual visitors. Indeed, changes in life create changes in what consumers need when shopping. In effect, the more updated information you have about your visitors, the greater the chances of you being able to create offers that are tailored to each and every visitor.